. Just various PC Woke labels, or a real difference? ‘Cheer up!’ A story first. A few decades ago, a friend and I were going down to the shops one afternoon. My friend had a physical disability and used a wheelchair to get around, and a spelling board, to which…
What do we mean by Consumer Perspective?

Consumer Perspective I’ll try to get to some sort of nuanced academic understanding of this term, but I’ll just start with simplicity. A Consumer Perspective is the ‘perspective’ of, or how the social world looks to, ‘consumers’ or people using or being provided services or product (voluntarily or otherwise) by…

